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What creates that magical moment when you read something and it just pulls you in?  For me, more than ever these days, I realise it is as much about the energy behind the words, as the words themselves.  

Here are my top 3 tips for beginning to write stuff that will truly connect with who you are, and become an irresistible invitation to everyone around you.
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1. Ignite curiosity and wonder.  There are 2 easy ways to do this.  Ask a question. And don't tell them everything.  Make them reach for you!  It can be as simple as "Have you tried this?" With a photo.  And a link. Boom. Done.  What question can you ask that will make people go, "Oh, what's that about?"  One sentence really can do it.

2. Talk about what is fun for you.  If you don't like it, no one else will. Whatever marketing or writing or PR you are doing, do it for the fun. Play with different ways to do things that are inspiring and fun for you - because that's where you will always be on the creative edge of your business.

3.  Don't try to get it right.  There is no right and there is no wrong!  You know what? Whatever you choose, just do it full tilt.  Don't worry about trying to say the right thing. Be yourself, enjoy yourself, enjoy your weirdness. Let your freak flag fly. Say the things you wouldn't normally dare to say. Most people try to keep their work inside these invisible lines of what is ok and what isn't. In the process we tend to cut off the most brilliant and creative parts of us, worrying that it'll be too out there, or someone might get the wrong idea. There will always be people who will judge you - positively and negatively. I worked on a book where the author and content recently got slated by so call 'experts'.  But you know what? This author's book is brilliant and it is changing peoples lives for the better, and because of the 'bad' press, it is now going more viral than ever!  Don't be afraid. Be you fearlessly, and write fearlessly. You might be amazed at what shows up.

I am going to give you a key to the kingdom of greatness here, and you are probably not going to like it:

If you would love to be a fantastic writer or creator of anything awesome, here is how to stop producing crapola:  Stop Judging It As Crapola.

I am not kidding!!  

You know what makes something good or bad? Your judgement of it. That's it.  If there was universal right way to do something, we would not have preferences, opinions, variety of any kind, and I think we would have all died of boredom centuries ago.  Someone's trash is always someone else's treasure and it purely is the way you look at it.

Sure there are times when a certain creation will be more appropriate in one situation to another, but if you judge a fish on it's ability to climb a tree, it will stare up at that tree, thinking it's completely messed up and never see that behind it lies an ocean just begging for it to swim and play and be awesome in general.

Judgement is a creativity killer and a joy killer. Desire to be more creative, more innovative, more inspirational than you have ever been? Kill the judgement!

Not judging your output, input or basically anything you do takes loads of practice.

From a writing / creating perspective.  This does mean writing, and then not criticising or cringing or whatever it is you do to tell yourself you suck.

Stop it. Cut it out.  And just... play!

Remember when you made mud pies or sand castles when you were a kid?  Did you judge them?  No, that would be silly. So how silly are you being right now, judging what you say, do, write, create etc? 

Just for today, what if you allowed yourself the joy of being able to say, write or create whatever the fuck you can in this moment... and not judge what shows up? That, my friends, is true freedom!

Oh and here's a cool youtube vid by Sarah Peck to help you with getting over your judgey-wudgey writing habits.

Do you have what it takes to be a writer?  Here is something that might help you decide.  The true definition of a writer is... drumroll please... "Someone who writes".  I would even add, "Someone who thinks about writing, thinks they can't write, or any variation on the theme."

Yep.

That's it, that's my wisdom for today.

But before I go, I would like to ask you another question.

If you could write anything, to anyone, what would your write? What would you say? 

What kind of conversation would you like to have? Is it with one person, with a bunch of people? Yourself?  Is there a story you would love to hear, that you would like to hear being told? What if you would tell it in your own words?

Writing a birthday card or thank you note is writing. Social media posting is writing.  Telling a joke is writing (if you write it down... remind me to tell you the one about the mop one day....) . You can write. You have written, and if you are reading this and desire to write, I guarantee you have far more to say than you realise.

Congratulations, you are a writer.  Now go write!