Writing to Invite

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What creates that magical moment when you read something and it just pulls you in?  For me, more than ever these days, I realise it is as much about the energy behind the words, as the words themselves.  

Here are my top 3 tips for beginning to write stuff that will truly connect with who you are, and become an irresistible invitation to everyone around you.
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1. Ignite curiosity and wonder.  There are 2 easy ways to do this.  Ask a question. And don't tell them everything.  Make them reach for you!  It can be as simple as "Have you tried this?" With a photo.  And a link. Boom. Done.  What question can you ask that will make people go, "Oh, what's that about?"  One sentence really can do it.

2. Talk about what is fun for you.  If you don't like it, no one else will. Whatever marketing or writing or PR you are doing, do it for the fun. Play with different ways to do things that are inspiring and fun for you - because that's where you will always be on the creative edge of your business.

3.  Don't try to get it right.  There is no right and there is no wrong!  You know what? Whatever you choose, just do it full tilt.  Don't worry about trying to say the right thing. Be yourself, enjoy yourself, enjoy your weirdness. Let your freak flag fly. Say the things you wouldn't normally dare to say. Most people try to keep their work inside these invisible lines of what is ok and what isn't. In the process we tend to cut off the most brilliant and creative parts of us, worrying that it'll be too out there, or someone might get the wrong idea. There will always be people who will judge you - positively and negatively. I worked on a book where the author and content recently got slated by so call 'experts'.  But you know what? This author's book is brilliant and it is changing peoples lives for the better, and because of the 'bad' press, it is now going more viral than ever!  Don't be afraid. Be you fearlessly, and write fearlessly. You might be amazed at what shows up.

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